You set the amount as a percentage of the item price (the fees don’t apply to any separate shipping charges or taxes), which can be as low as 1%. You decide how much you’re willing to pay. You’ll only see the allowed listings when you start setting up your promotions. Some categories don't qualify either, including Real Estate, Vehicles, and Everything Else. So, sadly, no using this to get a ton of bidders on your auctions. That's a pretty good deal! Which Listings Can You Promote? No extra fees on the sales you make organically.Your listings in ads on and off eBay (with a little luck).Sales you won in searches where you ranked normally are not charged the advertising fee. That means a lot of extra sales, and you only pay the fees on sales the ad brought in. And if it does work, you’ll almost certainly have made sales you wouldn’t have otherwise.ĮBay claims that promoted listings see up to a 36% boost in views. If your listings don't rank higher and make sales, you won’t be charged a dime. That almost makes Promoted Listings a no-brainer. Why Should I Use Them?īecause you’re only charged for the ad if you make a sale through it. Promotions also make up the overwhelming majority of recommended items on product pages.ĮBay also states that they can appear to shoppers on search engines and on eBay partner websites. LEARN MORE Do They Appear in Places Other Than Search? They will not show both at the same time. Note that eBay will only show the promoted listing or the normal listing in a single search. Your listing is only treated as a promoted listing if it gets ranked higher than normal. (Just see the catch later in this article.) The good thing about this: you don't have to pay any advertising fees when your listing appears in its normal spot. They'll just show your normal listing in its normal spot. But, if the people who rank above you are willing to pay too (or if their listings are just way better than yours), then eBay won't give you those higher rankings. If you offer to pay enough, they'll rank you in spot #2 or even #1. Say you're trying to sell dumbbells and your listing normally ranks #3 in searches for "dumbbells." You decide to promote the listing. The next time someone searches for "dumbbells," eBay will consider how much you're willing to pay before putting you back in spot #3. You're essentially bribing eBay to put you above the competition. The normal rules of eBay SEO still apply, but promoted listings rank higher than normal listings. What makes them worth paying for is the search ranking. The only real difference is the word "Sponsored." If you change your listing, the change will appear in your ad as well. In a standard search, they basically work like any other listing. They’re the listings that appear as “ Sponsored” all over eBay. Here’s how they work and when to use them. But if you don’t understand them, you could do more harm than good for your profits. While many kinds of ads can waste your money, these are well worth the cost in most situations. Should you use eBay’s promoted listings? The answer is incredibly simple: yes!
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